External Link

What is an External Link?

Definition: An external link is a hyperlink in a web page that points to a page on a different website or domain. Unlike internal links, which navigate within the same website, external links lead users to content hosted on external sites. These links are crucial for SEO (Search Engine Optimization), as they help to establish credibility, provide additional context, and enhance the user experience.


  • Direction: Points from one website to another, crossing domain boundaries.
  • Purpose: Provides additional information, references, or resources relevant to the content.
  • SEO Impact: Can positively affect a site’s search engine ranking by associating it with reputable sources.

Types of External Links

  1. Outbound Links: These are links from your website to another website. They are used to cite sources, provide additional information, or reference other relevant content.
  2. Inbound Links (Backlinks): These are links from other websites pointing to your site. They are valuable for SEO, as they indicate to search engines that other sites consider your content credible and useful.


  • Citing a Source: An article on your website might include an external link to a research paper or study to support a claim.
  • Recommending Resources: A blog post might link to external tools, products, or services that are relevant to the topic.
  • Partnerships and Collaborations: Websites often link to their partners or collaborators’ sites as part of mutual promotion strategies.

Importance in SEO and Digital Marketing

  • Authority Building: External links to reputable sites can enhance your website’s credibility and authority in the eyes of search engines and users.
  • Resourcefulness: Providing valuable external resources can improve user experience and engagement.
  • Backlink Profile: Inbound links from authoritative sites can significantly boost your site’s SEO performance by improving its backlink profile.

Best Practices

  • Quality Over Quantity: Focus on linking to authoritative and relevant sites rather than the number of external links.
  • Relevance: Ensure that the external links are relevant to the content of your page.
  • NoFollow Attribute: Use the “nofollow” attribute for links that are paid or not entirely trusted to tell search engines not to pass PageRank.


External links are a fundamental component of the web’s interconnected structure, playing a vital role in SEO, user experience, and the online ecosystem’s overall health. By strategically using external links, websites can enhance their credibility, provide value to their audience, and improve their search engine rankings.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

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