Link Juice


Link Juice is a term used in SEO to describe the value or equity passed from one page or site to another through hyperlinks. It’s a non-technical, metaphorical term that represents the “power” or “authority” transferred from one page to the site it links to. This concept is pivotal in understanding how search engine rankings can be influenced by links. The amount of link juice passed depends on several factors, including the linking page’s authority, the number of links on the page, and the relevance of the link.

Importance in SEO

Link juice is crucial for SEO for several reasons:

  • Ranking Improvement: Pages with more high-quality inbound links (receiving more link juice) are likely to rank higher in search engine results pages (SERPs).
  • Page Authority: It helps in building the authority of a page. Higher authority pages pass more link juice.
  • Website Structure: Proper internal linking can distribute link juice throughout the site, helping improve the ranking of individual pages.

Types of Links Affecting Link Juice

  1. Dofollow Links: These links are the standard web links that pass link juice, signaling search engines to follow them and consider them in ranking algorithms.
  2. Nofollow Links: Introduced to combat spam, these links do not pass link juice. They tell search engines not to follow the link or count it as an endorsement.

Factors Influencing Link Juice

  • The Linking Page’s Authority: More authoritative pages pass more link juice.
  • Number of Links on the Page: Link juice is divided among all outbound links on a page. The more links present, the less juice each link passes.
  • Relevance of the Link: Links from pages related to your page’s content are considered more valuable.
  • Link Placement: Links higher up in the content or on the page tend to pass more value.
  • Link Freshness: Newer links might pass more value than older links, depending on the context and relevance.

Maximizing Link Juice

  • Quality Content: Creating valuable, high-quality content encourages others to link to your pages.
  • Guest Blogging: Writing for reputable sites in your industry can pass valuable link juice back to your site.
  • Internal Linking: Strategically linking to your own content can help distribute link juice throughout your site.
  • Backlink Strategy: Focus on acquiring backlinks from authoritative, relevant sites.


  • Dofollow Backlink from a High Authority Site: A link from a well-regarded news website to your content passes significant link juice, potentially boosting your page’s ranking.
  • Internal Linking: A high-traffic blog post within your site linking to a lesser-known page helps transfer some of its authority and visibility to that page. It’s a common agreement in SEO space that 3-4 internal links with same metrics are as equally strong as 1 backlink


Link juice is a foundational concept in SEO, representing the transfer of value and authority between web pages through links. Understanding how it works and the factors affecting its flow can greatly enhance an SEO strategy, focusing on acquiring high-quality links and optimizing internal linking to distribute authority throughout the site.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

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