Link Reclamation

What is Link Reclamation?

Link reclamation is an SEO strategy focused on identifying and fixing broken or lost links pointing to a website. It also involves reclaiming unlinked mentions of a brand, product, or service and converting them into active backlinks. This process helps in recovering link equity that might have been lost due to website restructuring, outdated links, or changes in URLs. Effective link reclamation strengthens a site’s link profile, enhances its SEO performance, and improves its overall visibility and authority on the internet.

Purpose and Use

The primary purposes of link reclamation include:

  • Recovering Lost Link Value: Restoring broken links or updating redirected links ensures that the link equity is effectively passed to the intended page.
  • Enhancing Brand Presence: Converting brand mentions into backlinks increases brand visibility and authority.
  • Improving User Experience: Fixing broken links on your site improves navigation for visitors, contributing to a positive user experience.
  • SEO Optimization: Reclaimed links can significantly impact a website’s search engine rankings by bolstering its backlink profile.

Steps in Link Reclamation

  1. Identify Broken or Lost Links: Use tools like Google Webmaster Tools, Ahrefs, or Majestic to find broken inbound links.
  2. Locate Unlinked Mentions: Search for mentions of your brand, products, or services that aren’t linked and could potentially be converted into backlinks.
  3. Contact Website Owners: Reach out to the owners or webmasters of the sites with broken links or unlinked mentions to request a link update or addition.
  4. Update Your Own Site: If internal links are broken due to page removals or changes, update them to point to the current, relevant pages.

Strategies for Effective Link Reclamation

  • Regular Monitoring: Regularly check for broken links and unlinked mentions to address them promptly.
  • Creating a Compelling Request: When reaching out to website owners, clearly explain the benefits of updating the link for both parties.
  • Utilize Social Media and Online Mentions: Tools that monitor social media and web mentions can be invaluable in finding unlinked mentions of your brand.
  • Maintain an Updated Website: Ensure that redirects are properly set up for any changed or deleted pages to preserve link equity.

Challenges and Considerations

Link reclamation can be time-consuming, especially for large websites with extensive backlink profiles. Additionally, not all website owners will respond to requests to update links or add them where they are missing. Persistence and maintaining a positive, professional communication style are key to maximizing the success of link reclamation efforts.


Link reclamation is a valuable component of a comprehensive SEO strategy, helping to recover lost link equity, enhance brand presence, and improve site navigation. By actively identifying and correcting issues with both internal and external links, businesses can ensure they are maximizing the SEO value of their online content and mentions.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

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