Manual Action

What is Manual Action?


Manual Action refers to a penalty imposed by Google on a website that violates Google’s Webmaster Guidelines. Unlike algorithmic penalties, which are automated and result from updates to Google’s algorithms, Manual Actions are the result of a human reviewer at Google determining that pages on a website are not compliant with Google’s guidelines. These actions can significantly impact a website’s visibility and ranking in Google’s search results.

Types of Manual Actions

  1. Unnatural Links to Your Site: This occurs when Google detects a pattern of unnatural, deceptive, or manipulative inbound links pointing to your website.
  2. Unnatural Links from Your Site: Similar to the above but concerns outbound links from your site that seem manipulative or unnatural.
  3. Thin Content: Pages that offer little or no value to the user, including automatically generated content or scraped content.
  4. Cloaking and Sneaky Redirects: Presenting different content to users and search engines.
  5. Hidden Text and Keyword Stuffing: Techniques meant to manipulate SEO rankings by hiding text for search engines or overusing keywords.
  6. Pure Spam: Websites that use aggressive spam techniques, including the use of automated content or scraping other sites.


  • A website purchasing links in bulk to improve their SEO rankings might receive a Manual Action for “Unnatural Links to Your Site.”
  • A blog generating content through automated processes and offering no real value might be penalized for “Thin Content.”

How to Address a Manual Action

  1. Identify the Issue: Use Google Search Console to find details about the Manual Action, including which part of your site is affected.
  2. Fix the Violation: Once you understand the issue, take steps to correct the violation on your site. This might involve removing unnatural links, improving content quality, or making your site’s operations more transparent.
  3. Submit a Reconsideration Request: After fixing the issues, submit a reconsideration request to Google via the Search Console, providing details of the changes made.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

More Reading

Post navigation