PageRank is an algorithm used by Google Search to rank web pages in their search engine results. It was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. Originally, PageRank was conceived as a way to measure a website’s quality based on the number and quality of links pointing to a page. The underlying assumption is that more important websites are likely to receive more links from other websites.

How it Works:

PageRank works by counting the number and quality of links to a page to determine a rough estimate of the website’s importance. It interprets a link from Page A to Page B as a vote, by Page A, for Page B. However, not all votes are equal. PageRank looks at the number and quality of all the votes to determine the importance of the page being linked to. The more high-quality votes a page receives, the more important the page is deemed to be by Google, which results in higher rankings in the search engine results pages (SERPs).

Importance in SEO

While PageRank is just one of many factors that Google uses to rank pages, it was one of the first algorithms that used this method of ranking pages based on the quality of their links. Understanding PageRank is important for SEO because it can help website owners and marketers understand the importance of link building and the need to acquire high-quality backlinks from reputable and relevant websites.

Strategies to Improve PageRank

  1. Acquire High-Quality Backlinks: Focus on getting links from reputable sites that are relevant to your content.
  2. Create High-Quality Content: Quality content attracts links naturally because it provides value that others want to share.
  3. Use Internal Linking Wisely: Proper internal linking can help distribute PageRank throughout your site, boosting the ranking potential of other pages.
  4. Remove Bad Links: Use tools to identify and remove or disavow low-quality or spammy backlinks that could harm your PageRank.

Evolution and Current Relevance

Though the original PageRank system set the foundation for Google’s search algorithms, it’s important to note that Google’s algorithms have evolved significantly since then. Today, Google uses a much more complex set of algorithms to rank pages, and while the concept of PageRank still plays a role, it is one of many signals used. Google has not publicly updated PageRank scores for domains since 2016, emphasizing that webmasters should focus on creating high-quality content and improving user experience rather than solely on PageRank.


PageRank was a groundbreaking algorithm that helped Google become the dominant search engine by focusing on the quality and relevance of links to determine page rankings. While the SEO landscape has evolved with more sophisticated algorithms, the principles behind PageRank—such as the importance of link quality and content value—remain relevant. By focusing on these aspects, website owners can improve their site’s visibility and ranking in search results.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

More Reading

Post navigation