URL Structure


URL Structure refers to the format and organization of URLs (Uniform Resource Locators), which are used to specify addresses on the World Wide Web. A well-organized URL structure is crucial for both user experience and search engine optimization (SEO). It not only helps users to understand and navigate a website but also enables search engines to crawl and index the website more effectively.

Components of a URL

A typical URL consists of several components that can be understood and structured for optimal performance:

  1. Scheme: Indicates the protocol used to access the resource, such as HTTP (Hypertext Transfer Protocol) or HTTPS (HTTP Secure).
  2. Subdomain: Optional and used to specify a subdivision of the domain, like www or blog.
  3. Domain Name: The human-readable address of the site (e.g., example.com).
  4. Top-Level Domain (TLD): The suffix at the end of the domain, such as .com, .org, or .net.
  5. Path: Specifies the exact location of a page or resource within the website.
  6. Parameters: Optional and used for tracking and configurations, starting with a question mark ?.
  7. Anchor: Also optional, denoted by a hash #, used to jump to a specific part of the page.

Types of URL Structures

  1. Static URLs: These URLs do not change and do not include query strings. They typically end in .html and are considered more user-friendly and easier to index by search engines.
  2. Dynamic URLs: These URLs are generated from search queries and often contain characters like ?, &, and %. They are used for websites with searchable databases.
  3. SEO-friendly URLs: Designed to be easy for both users and search engines to understand. They include keywords related to the page content and use hyphens to separate words.

Best Practices for URL Structure

  • Use Simple, Readable URLs: Create URLs that are easy for humans and search engines to understand.
  • Include Keywords: Use relevant keywords in URLs to improve SEO.
  • Use Hyphens to Separate Words: Hyphens are recognized as space by search engines, making the URLs more readable.
  • Keep URLs Short: Short URLs are easier to share and remember.
  • Use Lowercase Letters: To avoid confusion and duplication, as URLs are case-sensitive.
  • Avoid Using Unnecessary Parameters: Keep URLs clean and free from unnecessary parameters that don’t add value to users or SEO.


  • Static URL: https://www.example.com/about-us.html
  • Dynamic URL: https://www.example.com/products.php?category=12&item=25
  • SEO-friendly URL: https://www.example.com/womens-running-shoes


The structure of URLs is a critical aspect of website design and development, impacting both user experience and search engine optimization. By adhering to best practices in URL structure, website owners can enhance navigation, improve SEO, and provide a better overall experience to their visitors.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

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