Breadcrumbs are a navigational feature that shows a user’s path to their current location within a website’s hierarchy. They appear as a row of links at the top or bottom of a webpage, offering a quick way for users to trace their steps back through previous sections of the site or to jump to higher levels of the site’s structure. This feature enhances user experience by improving site navigation, reducing the number of actions a user must take to return to a higher-level page, and helping users understand the layout of a website.

Importance in Usability and SEO

  • Usability Improvement: Breadcrumbs enhance the navigability of a website, making it easier for users to understand the structure of the site and to move around it efficiently.
  • SEO Benefits: They can contribute to SEO by providing an additional set of links that search engines can crawl, improving the internal linking structure of a site. This can lead to better indexing and potentially higher rankings. Additionally, breadcrumbs can appear in search results, offering users a clear context of the page’s location within the site hierarchy.

Types of Breadcrumbs

  1. Hierarchy-based Breadcrumbs (Location-based): Show the path from the home page to the current page, reflecting the site’s structure.
    • Example: Home > Blog > Category > Post Title
  2. Attribute-based Breadcrumbs: Used on e-commerce sites, showing attributes of the current page, such as categories or tags.
    • Example: Home > Men’s Clothing > Footwear > Boots > Waterproof
  3. History-based Breadcrumbs (Path-based): Display the pages the user has visited in sequence up to the current page, regardless of the site’s structure.
    • Example: Home > Previous Page > Previous Page > Current Page

How to Implement Breadcrumbs

  • HTML and CSS: Breadcrumbs are typically implemented using HTML for the structure and CSS for styling. They should be placed near the top of the page, making them visible and accessible to users upon page load.
  • Structured Data: To enhance SEO and the appearance of breadcrumbs in search results, structured data (using vocabulary) can be added to the breadcrumb links. This helps search engines understand and display the breadcrumbs in search snippets.


  • An educational site might use hierarchy-based breadcrumbs for navigation: Home > Courses > Computer Science > Programming Fundamentals
  • An online store could implement attribute-based breadcrumbs for product navigation: Home > Electronics > Smartphones > Android > High-End Models


Breadcrumbs are a crucial element in SEO and specifically, internal linking, significantly enhancing user experience by providing a straightforward navigation aid. They not only help users navigate a site more efficiently but also contribute to improved SEO by structurally linking the site’s pages. Implementing breadcrumbs with clear, logical paths ensures that users and search engines can understand and navigate a website effectively.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

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