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Perfecting Your Anchor Text Game for Internal Links

Anchor text is the text we click on in a link. It’s more than just for navigation. It tells us what a linked page is about. Both users and search engines use it to understand a page’s content.
Search engines use anchor text to figure out a page’s topic. So, making it right is important, especially for links within a site. We want a mix of good SEO and a great user experience. That’s our goal.
Understanding Anchor Text and Its Role in SEO
Anchor text is essentially the “face” of a hyperlink, representing the essence of a linked page. When you embed a link within a specific set of words, you’re providing a hint about the content it leads to. For search engines, these hints are crucial. They help algorithms determine the relevance and quality of pages, aiding in ranking decisions.
Search engines, such as Google, use internal links to understand a website. They look at anchor text to figure out what pages are about and how they connect. If the anchor text is clear and fits the linked page, search engines understand better.

Best Practices for Choosing Anchor Text

When crafting anchor text, it’s imperative to ensure it aligns well with the content it links to. An anchor text saying “SEO tips” should lead to a page about SEO tips. This contextual relevance is paramount.
Here are a few strategies to guide your anchor text selection:
  • Contextual Relevance: Match the anchor to the topic of the linked page.
  • Avoid Over-Optimization: While keywords are essential, avoid stuffing. Instead, use synonyms or related terms for a more natural flow.
  • Diversify: Just as with your investment portfolio, don’t put all your eggs in one basket. Use a mix of exact match, partial match, and branded terms.

Mistakes to Avoid with Internal Link Anchor Text

While anchor text can enhance your site’s SEO, certain missteps can hinder your efforts or even result in penalties. One common mistake is the overuse of exact match keywords. Relying too heavily on a single keyword phrase can appear manipulative to search engines.
Another pitfall is resorting to non-descriptive phrases like “click here” or “learn more.” Such terms don’t provide context to search engines or users. Furthermore, neglecting the opportunities for internal linking altogether can be detrimental. By missing out on these:
  • Your site’s navigability might suffer.
  • Search engines may struggle to understand your site’s structure.
  • The flow of “link juice” or page authority might not be optimized.

Measuring and Monitoring Anchor Text Efficiency

To ensure your anchor text game is on point, you’ll need to adopt a measurement approach. Numerous SEO tools allow you to analyze the anchor text distribution across your site, giving insights into patterns and potential areas of improvement.
Additionally, estimating the impact on user behavior is essential. Monitor metrics like click-through rates, bounce rates, and time spent on the linked page. If users are frequently bouncing back, it may indicate a mismatch between anchor text expectation and the actual content. Regularly reviewing and adjusting your anchor text strategy can keep your internal linking structure robust and relevant.


Using good anchor text well is important, especially for links within a site. It helps with SEO and makes the site better for users. Regular checks and updates make sure your links work well for your online goals.

Nedim Mehic

Nedim is a senior technical SEO specialist, and the co-founder of Beki AI. On the Beki AI blog, we share new and innovative strategies to SEO and content marketing.

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